Brand
The Plyvel name, logo and colours, and how to use them.
Every logo file as SVG and PNG, the colours, and the name, descriptions and credit line in English and Arabic.
The idea
A render, drawn as four layers. One may change; Plyvel compares the result with its reference image.
The name
One word, a capital P, the rest lower case.
- Write it
- PlyvelPossessive: Plyvel’s. Never a verb or a plural.
- Say it
- PLY-velLike plywood. Ply is one layer; vel echoes level.
- In Arabic
- بلايڤلAlways with ڤ. With ف it reads as “playful”.
- Tagline
- Render. Compare. Approve.أظهِر. قارِن. اعتمِد.
- Not
PLYVELPlyVelPlyvel AI
Logo
Use the files as they are. On a dark ground the petals sit straight on it; on a light ground they sit in the Ink tile.
Using the logo
Three things to do and three not to. The wrong versions below are drawings, never files.
Do
Paper petals, one red, on Ink
The red is always the second petal clockwise from the top.
Do
The tile on light grounds
On white or Paper, the same petals sit in the Ink tile.
Do
Clear space
Half the height of the capital P on every side. The files already include it.
Don’t
Black petals
The white gaps start to read as the figure, and it stops looking like the logo.
Don’t
Another colour, or all red
The petals are Paper, with one Vermilion petal. Nothing else.
Don’t
A retyped name
The name is a drawing. Never set it in a font beside the symbol, and never in a serif.
Showing the logo does not mean Plyvel endorses you. Don’t suggest a partnership that does not exist.
Colours
Four colours. Red always means the one layer that changed.
Ink
#141414
The ground of the logo, and text.
Paper on Ink 16.2:1
Vermilion
#F2542D
One petal: the layer that changed. On light grounds, large text only.
On Ink 5.3:1 · on Paper 3.0:1
Paper
#F2F0EA
The petals, and text on Ink.
Ink on Paper 16.2:1
Stone
#CFCBC0
Rules and hairlines. Never text on a light ground.
On Paper 1.4:1
Type
Three families, all free under the SIL Open Font License.
Inter
Text.
Inter on Google FontsGeist Mono
Labels, numbers and hashes.
Geist Mono on Google FontsAlexandria
Arabic.
Alexandria on Google Fonts
The name in the logo is drawn from Geist SemiBold and is never typed.
Meet Ply
Plyvel’s character: four plies, one red. When Plyvel works, only the red ply moves. Ply is not the logo.
Credit line
An image made with Plyvel is an AI-assisted visualisation. Architects who publish one should credit it so, never as a photograph:
AI-assisted visualisation, made with Plyvel. Not a photograph.
إظهار بمساعدة الذكاء الاصطناعي، أُنجز باستخدام بلايڤل. ليس صورة فوتوغرافية.
A render made with Plyvel shows a design, not a built work, and the Plyvel app’s results are AI-assisted visualisations (the Terms, section 7), so it is credited as one.
About Plyvel
Descriptions for press and directories. They say no more than the product does today.
One line
The platform for architects. Starting with renders.
Short
Plyvel is the platform for architects, starting with renders. Today it is a render system in the browser: Ply makes the render from the architect’s approved image, Vel reviews it against that image, and every completed render has a signed Render Receipt. A receipt, not a certificate.
Long
Plyvel is the platform for architects, starting with renders. Today it is a render system in the browser, in private beta. The architect gives it an approved image of a design and one clear change, and names what must stay. Ply, the render agent, makes the render. On Verified Renders, Vel, a second system, reviews the result against the approved image and answers PASS, FIX or UNCERTAIN; it never edits the image, and it says when it cannot decide. Every completed render carries a signed Render Receipt that records what was asked, what was kept and what Vel found. The receipt is evidence, not a certificate. Approval stays with the architect. Renders are the first part of the platform. Plyvel operates from Iraq.
Contact
Press and brand questions: hello@plyvel.com